MÅL I PROSJEKTET
The main goal is to define options to optimize the cruise sector from integrated environmental, social and economic viewpoints.
- Place/Distribution: Which visitation intensities exist along the Norwegian coast? How could distribution be, given development plans and attraction potentials
- Profit/Economics: Which spending levels, and how are money flows distributed in time and space, and between local, national and international stakeholders?
- Sustainable tourism development (people and pollution): How can future developments stimulate local control & commitment, increase community revenue, and enhanced quality of life in small, rural societies? Which costs are associated with current pollution levels, and how would these be affected by various measures to curb pollution?
- Understanding future demand: How can the sector be optimized through more targeted innovations of land-based products and services and through better distribution of tourist numbers in time/space?